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Connect your Merchant Center in one click and see a quality score from 0 to 100 for every product. Not just that something is missing, but which field it is.
265,857
products checked so far
39
average score, out of 100
47.9%
of them in the critical range
Aggregate across every product we scored through July 23, 2026. These are feeds from merchants who actively chose to optimize, so not a representative cross-section of the market.
Most feed audits are a form, a calendar invite, and a week of waiting. Ours runs on your real product data while you watch.
There: a meeting, a questionnaire, a PDF one or two weeks later. Here: connect Google, pick a feed, read the report.
Merchant Center tells you what got disapproved. We score content quality per product, including the products Google approved long ago.
Feedonomics, FeedOps and friends start with a sales process and an onboarding project. Here you click once.
To be clear: the feed check scores content quality. For formal disapprovals, the diagnostics view inside your Merchant Center is still the right place to look.
One click. No password with us, no access to your store.
We pull the products in your Merchant Center. This runs at account level, not just the feed you want to check.
You decide which of your feeds gets scored.
Grade, score per product, six quality components, and your three biggest problem areas.
No CSV upload. No configuration. Up to roughly 2,000 products your report is ready in a few minutes. Larger accounts take longer to sync, so you can close the tab and we will email you once your report is ready.
Six components, weighted into one score from 0 to 100. For every single product.
Length, brand, color, material, size. The strongest CTR lever a feed has.
Is there enough text for Google to understand what you sell? Below 600 characters it gets thin.
Color, material, size, gender, age group. Without them you drop out of filters and out of specific searches.
Structured extra information Google reads to judge how relevant your ad is.
The bullet points that make your selling arguments visible in the first place.
Wrong or too generic means your product shows up in the wrong searches.
We also check for inconsistencies, for example a size in the title that does not match the attribute you set. These are the cases Google quietly serves less, without disapproving the product.
Google offers exactly one permission scope for Merchant Center. There is no read-only mode. That is why the consent screen says "manage Merchant Center accounts" even though we only read during the feed check.
Your primary feed
Stays as it is. We never write into it.
Supplemental feed
Sits alongside and holds only the optimizations you approved.
You can revoke access at any time in your Google account at myaccount.google.com/permissions. After that we cannot reach anything.
Full details on storage, encryption and deletionFeedOptimizer.AI boosted one of my client's CTR from 1.4% to 2.6% within two weeks, without touching a single bid strategy. The AI understands search intent at a level I've never seen from rule-based tools. It's now a mandatory setup for every new Shopping client.
Tobias Zepf
Google Ads Consultant, Zurich
We manage over 10,000 active SKUs. Manual feed optimization was a blind spot for years, too time-consuming to properly tackle. With FeedOptimizer.AI, we optimized the entire catalog in less than an hour. Our ROAS improved by 34% in the first month, click costs dropped by 18%. The value compared to enterprise solutions is simply unbeatable.
Wilhelm Bechthold
SEA Manager, ondevi GmbH
I built the feed check because I was tired of audits that take two weeks and end in an opinion. Here you get a number per product and you see which field is dragging it down. What you do with that is up to you.
Dennis Gerich
Founder, FeedOptimizer.AI
Numbers instead of opinions. Connect your client's Merchant Center, pull the report, and bring the print version into the meeting.
You read your report. If you want, you optimize the 200 weakest products for free, review every change in the Workbench, and upload them to Google. If it works, you scale.
Fair and without fine print: the 200 free optimizations are a one-time total allowance, not a monthly credit.
See pricingUp to roughly 2,000 products it takes a few minutes. The sync runs at Merchant Center level and not just on the feed you picked, so the duration depends on the size of the whole account. Very large accounts can take half an hour. You can close the tab and we will email you once the report is ready.
No. We connect through Google Merchant Center. How your products get there does not matter for the check.
Nothing, and no credit card is required. On the free plan you can then optimize 200 products. That is a one-time total allowance, not a monthly credit.
Because Google does not offer a read-only permission for Merchant Center. During the feed check we only read. We write only once you approve an optimization, and then exclusively into a separate supplemental feed.
Any time, at myaccount.google.com/permissions in your Google account. On request we also delete the product data stored with us, and you can delete your account and its data yourself from inside the app.
It is stored in our database in the EU (Frankfurt) so we can calculate the scores. For AI optimization we send product text to Google's Gemini API, and that processing does not necessarily happen in the EU. Details are on the security page and in the privacy policy.
No. The check only reads. Only when you approve an optimization later do we write, and then into a separate supplemental feed.
That works. After login you see the Merchant Centers under your Google account and pick which one to check. We provide a data processing agreement on request.
One click, your real feed, a score per product. Free and no credit card.