How we calculate your feed score
The score in the feed check is not a gut feeling and not an AI opinion. It is calculated for every product from six measurable components, following fixed rules, with no language model and no randomness involved.
This page shows you the full calculation: how much each component counts, how missing data pulls the score down further, and what your final grade means. Formula version 3.1, as of September 18, 2026.
Six components, one score
Every product gets a score from 0 to 100, built from six weighted components whose weights add up to 100. If a component does not apply to a product category, it drops out and the remaining weights are scaled up proportionally.
Title
Length counts in steps: full marks go to titles of 80 to 180 characters with a clear structure, meaning separators like | or at least six words. A title identical to the description loses points.
Description
Is there enough text for Google and shoppers to understand what you sell? Full points require 600 characters or more.
Attributes
Color, material, size, gender, age group as their own fields. Without them a product drops out of filters and out of specific searches. If fewer than two of these fields apply to a category, food for example, the component drops out of the calculation.
Product details
Structured extra information Google reads to judge how relevant your ad is.
Product highlights
The bullet points that make your key selling arguments visible in the first place.
Google product category
The deeper the category sits in Google's tree, the more points: 40 for levels 1 to 2, 70 for level 3, 100 from level 4. No category means 0.
Why completely empty fields cost more than they should
After weighting comes a second step, the completeness multiplier. It checks how many of the four data areas, attributes, product highlights, product details and Google product category, are completely empty for a product, as far as they apply to its category, and lowers the score accordingly.
The reason: a product with mediocre but present attributes is still something Google can classify. A product missing entire data areas is not, and that costs disproportionate visibility in practice.
Bands and grades
The final score, base score times the completeness multiplier, lands in one of three bands and is also translated into a letter grade from A to F.
Score bands
- criticalbelow 40 points
- warning40 to 70 points
- good70 points or more
Grade scale
- A85 points or more
- B70 points or more
- C55 points or more
- D40 points or more
- Fbelow 40 points
Honestly: most feeds start out weak
Most feeds start out with a D or an F. Fewer than 1 in 10 feeds reached an A or a B on their first check.
After optimization, feeds reached a median of around 81 out of 100 points, with the middle half falling between roughly 59 and 87 (measured across 35 feeds with at least 50 products, as of July 2026).
What the score does not measure
The feed score only evaluates the content quality of your product data. It does not measure:
- Clicks, impressions or other performance data from Google Ads
- Approvals or disapprovals in Merchant Center
- Prices or how competitive they are
Click and CTR data before and after an optimization lives separately in the app's performance dashboard.
Want to know where your feed stands?
The feed check runs on exactly this methodology, free and with no credit card.